Text Ad Exchanges
Closely related to safelists are a new breed of email advertising referred to as text ad exchanges. The differences between these and safelists are not many and can easily be missed. In fact one of my favorite text ad exchanges refers to itself as a safelist and is called My Free Safelist.
It is these text ad exchanges that gave me a renewed interest in using safelists as I had not been getting a good response with safelists previously. After I returned to using safelists, in particularly credit based safelists (mailers) I started to get results. Text ad exchanges are based after these credit based safelists.
Here is a list of some of my favorite text ad exchanges:
My Traffic Builder
Viral Exchange
Top Score Traffic
My Daily List Builder
Traffic Persuasion
Traffic Speedway
My Free Safelist
Responsive Hits 4 You
One difference between text ad exchanges and safelists is that text ad exchanges put a limit on the number of emails that are distributed each day to the reader. Once placing your “solo ad” you may have to wait from a few days to a couple of weeks for it to run. This makes your ad less likely to get overlooked and therefore it should get a higher response than with traditional safelists.
Technorati Tags: text ad exchanges, safelists, email marketing, promotion, advertising
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